It does not take much to understand that collaborative consumption has existed since the origins of humanity. Even back then, people were used to sharing or exchanging all kinds of objects, products and elements of everyday life. In the modern era this type of negotiation was disappearing, but in the times of the Internet it has reemerged to become one of the main consumer trends in the world. Spain is not an exception, with many companies working to provide users with the opportunity to benefit from collaborative consumption.
It all started with a book. The publication of a book and a conference where the main theme was what made collaborative consumption gain prominence on the Internet. This book, entitled What's Mine Is Yours: The Rise of Collaborative Consumption and written by Rachel Botsman and Roo Rogers, promoted a thought that had always been there, but that people had not been able to express in a commercial way.2012 was a key year for collaborative consumption in Spain, since it was then that it began to enter the country. Tourism and transport were the services that most welcomed him with all kinds of new services that provided a great boost to users' lives.
Once it was extended, in a short time Internet users were already sharing cars, sharing accommodation under the formula of renting by the day in Granada, Madrid, Barcelona and many other tourist places in Spain or enjoying other benefits that allowed two things: saving money and increasing comfort among citizens.Internet and mobility, key factorsIf collaborative consumption has reached where it has, it has been because it has had two very important allies: Internet and mobility. The network because of the flexibility it provides to make any project that has reason to exist a reality. And mobility because smartphone devices have achieved what seemed impossible in the past: people can solve any kind of need or obstacle in a few minutes with their mobile phones. The main beneficiaries The sectors that have led and are leading the expansion of collaborative consumption in Spain are mainly two: accommodation and transport.
Sharing house, apartment and any other type of accommodation has become a fundamental process for people who no longer want to resort to traditional means. And the same is true of the car, with people who prefer to share it or use services where they are not the ones driving, but people who lend themselves to it for greater comfort.