Many experts have observed that the e-commerce industry is set to become one of the largest retail sectors in the not-so-distant future. Some even believe that this market will eventually overtake traditional forms of transactions due to its global nature and the increasing number of available products. These observations are backed up by some impressive research statistics. For example, it is thought that global online sales are set to rise by 246.15 per cent between now and the year 2021 (1).
There are many lucrative opportunities on the horizon. What else can we expect to see and how can enterprising individuals begin to leverage the power of this community?Mobile-First Platforms, the Adoption of AI and MoreThe majority of consumers regularly access the Internet via portable devices such as tablets and smartphones. Unsurprisingly, this trend has increased throughout 2021 and it should only gain momentum in the years to come. Websites will therefore need to actively cater to this rising community while still offering standard services to their PC-based customers.
Mobile-responsive platforms are becoming nearly universal in terms of accessibility.Artificial Intelligence is set to play a pivotal role in the coming years. This can already be seen in the form of autocomplete functions and "smart" widgets. However, the associated levels of accuracy should dramatically increase thanks to the adoption of even more advanced algorithms. Answers to common questions will be much more intuitive; ultimately resulting in better levels of customer service as well as more targeted solutions to client-based issues.
This is not to say that humans will be removed from the loop. While their presence is naturally required, the role of AI is expected to come in at a close seconds place.Integrated E-Commerce SolutionsThe modern e-commerce portal represents much more than simply a means to purchase a product or service. It is instead an amalgamation of user-friendly architecture alongside a flexible framework that can be upgraded as may be required. These pages will need to simultaneously take on the roles of a customer service representative, a help section and an automated checkout hub.
Anyone who hopes to start a store online must be aware of the role that bespoke e-commerce software will play in the coming years. However, it is interesting to note that there is another side to this virtual coin.Although there is no doubt that e-commerce and sales platforms will become more advanced, this does not necessarily signify that complications are on the horizon. The exact opposite is true. As a growing number of individuals enter into the world of online sales, software applications need to embrace a user-friendly edge without sacrificing functionality.
Everyone should be able to leverage the tools at their immediate disposal.Dynamic, agile and user-friendly are perhaps the three terms which will serve to define the e-commerce sector in the future. Anyone can enjoy access to such an industry and as technology continues to advance, it is fully logical to assume that the existing market will experience record growth.Sources:1.https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/.